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Choosing a new toothpaste can be a little overwhelming – with so much to choose from nowadays, where do you even begin? Many Japanese toothpastes are designed to address specific concerns, such as stain removal or fighting bad breath, but if you don’t read Japanese, it can be hard to understand which product is best for you.
In this article, we’ll break down 10 of the best Japanese toothpastes available to order online, so whether you’re looking for a whiter smile or need a toothpaste to help relieve sensitive teeth pain, you’ll find the right dental product right here!
How we decided
- ValuePrice, availability, and overall benefit relative to cost
- FormulationComposition, ingredients, and overall quality of the product
- Quality & ReputationFrom trusted brands
- EffectivenessAbility to achieve intended results
1. Sangi Apagard Royal Anticaries Restorative Toothpaste
Sangi Apagard Royal is a Japanese toothpaste that whitens teeth and restores enamel whilst relieving tooth sensitivity. Available in a mild mint flavor, Sangi Apagard Royal contains Nano medical hydroxyapatite, a remineralizing agent whose particles penetrate below the surface of tooth enamel, providing replacement calcium and phosphate ions to areas from which minerals have dissolved.
The result is an effective toothpaste which whitens, prevents tooth decay, and restores enamel. The Sangi Corporation originally acquired the patent for the synthetic form of hydroxyapatite from NASA, who were looking for a way to help restore teeth and bone loss in astronauts. This acquisition led to Sangi creating the world’s first enamel-restorative toothpaste.
This toothpaste has been rated 5-stars by Japanese Taste customers who love the flavor and results they have seen from using it.
Pros
- Nano-hydroxyapatite restores, remineralizes teeth
- Removes teeth stains naturally
- Gentle on sensitive teeth
Cons
- Pricey compared to regular toothpaste
- Limited availability internationally
2. Kobayashi Sumigaki Charclean Japanese Charcoal Toothpaste
This popular Japanese toothpaste has a refreshing herbal mint flavor and feel and features charcoal micro-particles to help remove plaque and other causes of bad breath.
Charcoal toothpaste is known to have several benefits. In addition to helping to whiten teeth, it can absorb bacteria that causes bad breath, and the charcoal particles can catch plaque on the surface of teeth, so that they look brighter after brushing. It can also help to remove surface stains without damaging the enamel of the tooth and can help to prevent future stains.
Pros
- Removes plaque efficiently
- Brightens teeth naturally
- Helps prevent bad breath
Cons
- Charcoal can stain toothbrushes or sinks
- May taste strong for some
3. Sangi Apagard Smokin' Anticaries Restorative Whitening Toothpaste
Another high-quality Japanese toothpaste from Sangi, the Apagard Smokin’ toothpaste is designed specifically to tackle stains and comes in a double mint flavor. It includes additional stain removal ingredients compared to other Sangi products as well as an ingredient found in pearl called liquid conchiolin which gives teeth added lustre and gloss.
As with all Sangi toothpastes, it contains the Nano mHap substance that protects and restores tooth enamel by removing plaque, filling surface fissures on the enamel surface, and replacing lost mineral to restore demineralized areas of tooth enamel in the early stages of a cavity.
Pros
- Targets stubborn stains
- Adds glossy shine
- Restores enamel effectively
Cons
- Higher cost than others
- Slightly stronger mint flavor
4. World Paradise Charcoal Toothpaste for Bad Breath 110ml
World Paradise Charcoal toothpaste has an anti-bacterial effect which eliminates and prevents bad breath. It is made with ultra-fine charcoal particles and other ingredients include sea water and green tea extract.
As mentioned previously, charcoal absorbs bacteria that causes bad breath, and can help remove plaque so teeth appear brighter. Sea water contains salt which can be helpful for reducing bacteria, whilst green tea is known to have several benefits when it comes to your dental health such as fighting bacteria that causes cavities, nourishing gums, reducing inflammation, and it can help remineralize weak enamel.
Pros
- Eliminates bacteria-caused odor
- Gently brightens teeth
- Refreshing herbal taste
Cons
- Charcoal residue can stain sink
- Less effective on heavy stains
5. Kao Clear Clean Nexdent Toothpaste Extra Fresh
Kao Clear Clean Nexdent Toothpaste is great value for money and works well as an all-round toothpaste to remove plaque and helps prevent cavities and tooth decay.
Clear Clean Nexdent toothpaste contains very fine granules to help get rid of plaque and unlike many other Japanese toothpastes, it contains fluoride to make enamel stronger and prevent tooth decay.
This Japanese toothpaste comes in an extra fresh refreshing flavor and is also designed to fight against bacteria that causes bad breath and gingivitis (inflammation of the gums). It’s also a popular product among Japanese Taste consumers, who rate it 5 stars for its fresh smell, great taste, and refreshed and clean feeling after brushing.
Pros
- Strengthens enamel with fluoride
- Removes plaque efficiently
- Fresh minty taste
Cons
- Foaming may feel strong
- Limited brightening effect
6. Saraya Arau Additive-Free Toothpaste
The Saraya Arau Additive-Free Toothpaste is unique because unlike most everyday toothpastes, it doesn’t contain any additives, synthetic ingredients, or artificial colors and fragrances, yet keeps teeth and gums feeling clean and healthy.
The toothpaste’s low foam formula makes it ideal for use with electric toothbrushes and the natural formula is more environmentally friendly as it degrades with water. Saraya Arau toothpaste also contains some unique natural ingredients not usually found in toothpaste such as lavender, peppermint essential oil, and shiso (a Japanese plant belonging to the mint family) to give your mouth a refreshed feeling.
Pros
- Free from artificial additives
- Environmentally friendly formula
- Refreshing herbal ingredients
Cons
- Low foam for some
- Less brightening effect
7. Apagard Apakid's Kids Toothpaste Ramune Flavor
If you’re looking for a kid-friendly toothpaste with a difference, try the Apagard Apakid Japanese kids’ toothpaste which comes in yummy ramune flavor (a popular Japanese soda drink).
This gel toothpaste has a non-foaming formula making it easier for parents to help when brushing their child’s teeth, and it also contains the nano mHap mineralizing agent that protects and restores tooth enamel.
The Apagard Apakid’s toothpaste had also been designed to help protect newly erupted permanent teeth and is free from abrasives. It also comes in kid-friendly packaging featuring a cute, illustrated dog character that any child is sure to love.
Pros
- Kid-friendly Ramune flavor
- Protects new teeth
- Gentle, non-foaming formula
Cons
- Flavor may not appeal to all children
- Small packaging only
8. Ishizawa Lab Hamigaki Nadeshiko Baking Soda Toothpaste
This Japanese toothpaste by popular J-beauty brand Ishizawa Lab uses baking soda and plant derived ingredients to make teeth look brighter and whiter by gently removing plaque and yellow stains.
Baking soda is effective for teeth whitening because it contains natural whitening properties and as a very mild abrasive, it can help remove stains from the surface of teeth. Additionally baking soda is alkaline and salty which helps to remove acid-based stains such as coffee and red wine, and the natural salt content is also effective for gum care.
The Ishizawa Lab Baking Soda Toothpaste has a refreshing scent of peppermint, and it doesn’t contain a foaming agent, making it ideal for use with electric toothbrushes.
Pros
- Removes surface stains
- Promotes gum health
- Ideal for electric toothbrush
Cons
- Not foamy
- Limited stain removal
9. Sunstar Settima Toothpaste Special Care
This special care whitening toothpaste produced by Sunstar Japan contains a powerful cleaning agent and is designed to be used two to three times per week in addition to your regular toothpaste. Settima Special Care Toothpaste is designed to remove the tough stains caused by things like red wine, coffee, or smoking.
Sunstar Settima Whitening Toothpaste comes in a refreshing peppermint flavor and contains fluoride to strengthen teeth, prevent cavities and is also effective at removing plaque.
Pros
- Powerful stain removal
- Strengthens enamel with fluorid
- Refreshing peppermint flavor
Cons
- Use only a few times weekly
- Slightly abrasive
10. Honey Mother Non-Toxic Natural Manuka Honey Gel Toothpaste 45g
Gentle and natural, Honey Mother gel toothpaste contains 10% UMF10+ New Zealand manuka honey for a refreshing, safe oral care routine. Its non-foaming gel spreads easily for thorough brushing, while food-grade ingredients make it suitable for the whole family, including children and the elderly.
Free from synthetic additives, it delivers a mild mint and honey flavor, keeping teeth clean, moisturized, and naturally cared for every day.
Pros
- Naturally antibacterial Manuka honey
- Gentle, non-toxic formula
- Soothes sensitive teeth
Cons
- Less foaming than regular toothpaste
- Mild flavor may not appeal all
